Competitiveness of the enterprise on the market when developing new production

The purposes of the study are to analyse competitiveness and develop recommendations for improving it when mastering production of new products. When reviewing well-known works where competitiveness has been studied, the author has examined the impact of changes at the macro level on the processes o...

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Main Author: R. V. Chernov
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-06-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/5275
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author R. V. Chernov
author_facet R. V. Chernov
author_sort R. V. Chernov
collection DOAJ
description The purposes of the study are to analyse competitiveness and develop recommendations for improving it when mastering production of new products. When reviewing well-known works where competitiveness has been studied, the author has examined the impact of changes at the macro level on the processes of developing new products by enterprises. In the article, the author has analysed various approaches to determining competitiveness. The influence of unilateral sanctions on competitiveness in the development of new products has been considered. At the same time, it is noted that sanctions as a tool of forceful pressure cannot be used as a tool for increasing success of enterprises in a fair competitive market. Therefore, the author highlights that the classical theory of competitive and non-competitive markets is not fully applicable in the current situation. In the works of some scientists, the competitiveness of an enterprise in the market that does not correspond to present realities has been analysed, and accordingly, such studies are not applicable in the conditions of a necessary fair competitive market. The author has suggested ways to determine both current competitiveness and its indicators in past and future periods. It is proposed to restructure the domestic technology transfer to the international one with friendly countries, moving from simple trade and exchange of goods to joint product development. Conditions are also needed within the country for scaling ideas and new designs. In an uncompetitive market, merging or associating companies for research, development and mastery the production of new products may be one of the ways to circumvent sanctions. Thus, the method is more applicable to technologies with a high level of digital and technological protection in the know-how mode.
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spelling doaj-art-d2ef3edde3ba4ae5ac417b9263fe2b4b2025-02-04T08:28:21ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152024-06-010513714810.26425/1816-4277-2024-5-137-1483108Competitiveness of the enterprise on the market when developing new productionR. V. Chernov0Bashkir State UniversityThe purposes of the study are to analyse competitiveness and develop recommendations for improving it when mastering production of new products. When reviewing well-known works where competitiveness has been studied, the author has examined the impact of changes at the macro level on the processes of developing new products by enterprises. In the article, the author has analysed various approaches to determining competitiveness. The influence of unilateral sanctions on competitiveness in the development of new products has been considered. At the same time, it is noted that sanctions as a tool of forceful pressure cannot be used as a tool for increasing success of enterprises in a fair competitive market. Therefore, the author highlights that the classical theory of competitive and non-competitive markets is not fully applicable in the current situation. In the works of some scientists, the competitiveness of an enterprise in the market that does not correspond to present realities has been analysed, and accordingly, such studies are not applicable in the conditions of a necessary fair competitive market. The author has suggested ways to determine both current competitiveness and its indicators in past and future periods. It is proposed to restructure the domestic technology transfer to the international one with friendly countries, moving from simple trade and exchange of goods to joint product development. Conditions are also needed within the country for scaling ideas and new designs. In an uncompetitive market, merging or associating companies for research, development and mastery the production of new products may be one of the ways to circumvent sanctions. Thus, the method is more applicable to technologies with a high level of digital and technological protection in the know-how mode.https://vestnik.guu.ru/jour/article/view/5275competitive marketnew productinnovationsknow-howsanctionscompetitiveness of enterprisesbricswto
spellingShingle R. V. Chernov
Competitiveness of the enterprise on the market when developing new production
Вестник университета
competitive market
new product
innovations
know-how
sanctions
competitiveness of enterprises
brics
wto
title Competitiveness of the enterprise on the market when developing new production
title_full Competitiveness of the enterprise on the market when developing new production
title_fullStr Competitiveness of the enterprise on the market when developing new production
title_full_unstemmed Competitiveness of the enterprise on the market when developing new production
title_short Competitiveness of the enterprise on the market when developing new production
title_sort competitiveness of the enterprise on the market when developing new production
topic competitive market
new product
innovations
know-how
sanctions
competitiveness of enterprises
brics
wto
url https://vestnik.guu.ru/jour/article/view/5275
work_keys_str_mv AT rvchernov competitivenessoftheenterpriseonthemarketwhendevelopingnewproduction