Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times

Zimbabwean President Robert Mugabe has now been in power for three decades. He has acquired an almost universal image of being a dictator who has steadily governed the country to ruin. This article investigates the depiction of Robert Mugabe’s candidature in the 1980 Zimbabwean (common roll) indepe...

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Main Author: Johann C de Wet
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1666
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author Johann C de Wet
author_facet Johann C de Wet
author_sort Johann C de Wet
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description Zimbabwean President Robert Mugabe has now been in power for three decades. He has acquired an almost universal image of being a dictator who has steadily governed the country to ruin. This article investigates the depiction of Robert Mugabe’s candidature in the 1980 Zimbabwean (common roll) independence election campaign in the Sunday Times, then by far the largest South African newspaper. A content analysis of the coverage is followed by argumentation that brings the content of the coverage in line with the general culture of the newspaper. The Sunday Times employed mainly stereotypical images of Mugabe. For it, the Zimbabwean independence election campaign revolved respectively around a choice for Southern Africa between capitalism and Marxism and between the future of white and black power. Mugabe was depicted as an enemy both of capitalism and of continued white interests
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spelling doaj-art-d2da4cb42c0d4171b643d9504632ce782025-01-20T08:54:18ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0130210.36615/jcsa.v30i2.1666Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday TimesJohann C de Wet0https://orcid.org/0000-0003-2022-0660University of Free State Zimbabwean President Robert Mugabe has now been in power for three decades. He has acquired an almost universal image of being a dictator who has steadily governed the country to ruin. This article investigates the depiction of Robert Mugabe’s candidature in the 1980 Zimbabwean (common roll) independence election campaign in the Sunday Times, then by far the largest South African newspaper. A content analysis of the coverage is followed by argumentation that brings the content of the coverage in line with the general culture of the newspaper. The Sunday Times employed mainly stereotypical images of Mugabe. For it, the Zimbabwean independence election campaign revolved respectively around a choice for Southern Africa between capitalism and Marxism and between the future of white and black power. Mugabe was depicted as an enemy both of capitalism and of continued white interests https://journals.uj.ac.za/index.php/jcsa/article/view/1666Zimbabwean President Robert Mugabedictatorruin1980 Zimbabwean (common roll) independence election campaignSunday Timesstereotypical
spellingShingle Johann C de Wet
Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
Communicare
Zimbabwean President Robert Mugabe
dictator
ruin
1980 Zimbabwean (common roll) independence election campaign
Sunday Times
stereotypical
title Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
title_full Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
title_fullStr Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
title_full_unstemmed Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
title_short Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
title_sort robert mugabe s 1980 candidature as depicted in the south african sunday times
topic Zimbabwean President Robert Mugabe
dictator
ruin
1980 Zimbabwean (common roll) independence election campaign
Sunday Times
stereotypical
url https://journals.uj.ac.za/index.php/jcsa/article/view/1666
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