The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya
This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample ta...
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Main Authors: | Satria Ardhana, Rizky Dermawan |
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Format: | Article |
Language: | English |
Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
Subjects: | |
Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5449 |
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