The impact of environmental factors on public engagement on WeChat in China’s national parks- a socio-cognitive analysis

The impact of environmental factors on public engagement on WeChat in China’s national parks- a socio-cognitive analysis

Abstract Based on social cognitive theory and engagement hierarchy structure, this study aims to investigate how environmental factors influence public interaction behavior on WeChat, the official social media platform used by China’s national parks (NPs). Using monthly panel data from July 2018 to...

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Bibliographic Details
Main Authors: Juan Lu, Huiying Zhang, Jiarui Han, Xingnian Zhang
Format: Article
Language:English
Published: Nature Portfolio 2025-06-01
Series:Scientific Reports
Subjects:
Environmental factors
Public behaviour
Social media
Engagement hierarchy
National parks
WeChat
Online Access:https://doi.org/10.1038/s41598-025-01073-4
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https://doi.org/10.1038/s41598-025-01073-4

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