Managers’ attitudes to creativity and innovation practices in the creative industries
This article aims to demonstrate that the relationship between entrepreneurs’ attitudes to creativity and business innovation practices is stronger in the case of creative industries. A sample of 454 managers of micro and medium-sized companies (94 belonging to creative industries) was surveyed...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2019-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1062/pdf_121 |
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| Summary: | This article aims to demonstrate that the relationship between
entrepreneurs’ attitudes to creativity and business innovation practices
is stronger in the case of creative industries. A sample of 454 managers
of micro and medium-sized companies (94 belonging to creative
industries) was surveyed using an inventory of innovative business
practices and the scale of attitudes towards creativity. The results,
derived from a linear regression model (two factors for the scale of
attitudes - Leadership and Autonomy - and for the inventory of business
practices - Performance and Strategy), confirmed the proposition by
revealing the influence of the creative attitudes of managers regarding
the company's innovative practices, fundamentally on Strategy,
especially in the creative industries segment. The innovative manager
appeared as a disciplined individual driven to collaborating with the
employees. Although this research requires further evidence, the
results suggest interesting characterisations of the managers who
develop their activity in the cluster of creative industries |
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| ISSN: | 2182-8466 |