Native Italian poultry products: the factors influencing consumer perceptions
Utilisation and conservation of native chickens are fundamental for sustainable poultry production. This study aimed to predict the key factors influencing consumer perceptions of the quality traits of products from native poultry breeds and their willingness to pay for them. In addition, consumer p...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Italian Journal of Animal Science |
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| Online Access: | http://dx.doi.org/10.1080/1828051X.2025.2453549 |
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| author | Eleonora Erika Cappone Valeria Zambotto Jatziri Mota-Gutierrez Dominga Soglia Giulia Maria Daniele Marta Cianciabella Andrea Pieroni Renata Soukand Mauro Penasa Arianna Buccioni Margherita Marzoni Nicolaia Iaffaldano Cesare Castellini Silvia Cerolini Claudio Forte Achille Schiavone |
| author_facet | Eleonora Erika Cappone Valeria Zambotto Jatziri Mota-Gutierrez Dominga Soglia Giulia Maria Daniele Marta Cianciabella Andrea Pieroni Renata Soukand Mauro Penasa Arianna Buccioni Margherita Marzoni Nicolaia Iaffaldano Cesare Castellini Silvia Cerolini Claudio Forte Achille Schiavone |
| author_sort | Eleonora Erika Cappone |
| collection | DOAJ |
| description | Utilisation and conservation of native chickens are fundamental for sustainable poultry production. This study aimed to predict the key factors influencing consumer perceptions of the quality traits of products from native poultry breeds and their willingness to pay for them. In addition, consumer preferences for native chicken meat and eggs were compared with those from commercial lines. A generalised linear mixed model was used to analyse responses from 1488 Italian consumers. Age, willingness to pay, the perceived productivity of native breeds, and chicken meat and egg preferences in terms of the rearing system were the main predicting factors influencing the importance consumers placed on the geographical proximity and the perceived quality traits of poultry products from native breeds. Younger people and price-sensitive consumers appeared to be more concerned about the food safety aspects of eggs from local breeds. Those perceiving Italian native breeds as more productive than commercial lines placed greater importance on the geographical proximity and perceived native breed chicken meat to be of superior nutritional composition. Price-sensitive consumers also associated chicken meat from local breeds with a higher cholesterol content. Our findings suggest that the quality traits investigated in the present study correlated positively with each other and positively influenced willingness to pay a higher price for native poultry products. These results demonstrate the importance of consumer education to encourage informed choices in favour of sustainable poultry farming, thereby fostering economic development, environmental sustainability, cultural preservation and consumer satisfaction. |
| format | Article |
| id | doaj-art-d0f53b9fbe504b8198c1fe870158a25a |
| institution | Kabale University |
| issn | 1594-4077 1828-051X |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Italian Journal of Animal Science |
| spelling | doaj-art-d0f53b9fbe504b8198c1fe870158a25a2025-01-27T11:59:10ZengTaylor & Francis GroupItalian Journal of Animal Science1594-40771828-051X2025-12-0124134736010.1080/1828051X.2025.24535492453549Native Italian poultry products: the factors influencing consumer perceptionsEleonora Erika Cappone0Valeria Zambotto1Jatziri Mota-Gutierrez2Dominga Soglia3Giulia Maria Daniele4Marta Cianciabella5Andrea Pieroni6Renata Soukand7Mauro Penasa8Arianna Buccioni9Margherita Marzoni10Nicolaia Iaffaldano11Cesare Castellini12Silvia Cerolini13Claudio Forte14Achille Schiavone15Dipartimento di Scienze Veterinarie, Università degli Studi di TorinoDipartimento di Scienze Veterinarie, Università degli Studi di TorinoDipartimento di Scienze Veterinarie, Università degli Studi di TorinoDipartimento di Scienze Veterinarie, Università degli Studi di TorinoIstituto per la BioEconomia, Consiglio Nazionale delle RicercheIstituto per la BioEconomia, Consiglio Nazionale delle RicercheUniversità di Scienze Gastronomiche di PollenzoDipartimento di Scienze Ambientali, Informatica e Statistica, Università Ca’ Foscari VeneziaDipartimento di Agronomia, Animali, Alimenti, Risorse Naturali e Ambiente, Università degli Studi di PadovaDipartimento di Scienze e Tecnologie Agrarie, Alimentari, Ambientali e Forestali, Università degli Studi di FirenzeDipartimento di Scienze Veterinarie, Università di PisaDipartimento di Agricoltura, Ambiente e Alimenti, Università degli Studi del MoliseDipartimento di Scienze Agrarie, Alimentari e Ambientali, Università degli Studi di PerugiaDipartimento di Scienze Veterinarie, Università degli Studi di MilanoDipartimento di Scienze Veterinarie, Università degli Studi di TorinoDipartimento di Scienze Veterinarie, Università degli Studi di TorinoUtilisation and conservation of native chickens are fundamental for sustainable poultry production. This study aimed to predict the key factors influencing consumer perceptions of the quality traits of products from native poultry breeds and their willingness to pay for them. In addition, consumer preferences for native chicken meat and eggs were compared with those from commercial lines. A generalised linear mixed model was used to analyse responses from 1488 Italian consumers. Age, willingness to pay, the perceived productivity of native breeds, and chicken meat and egg preferences in terms of the rearing system were the main predicting factors influencing the importance consumers placed on the geographical proximity and the perceived quality traits of poultry products from native breeds. Younger people and price-sensitive consumers appeared to be more concerned about the food safety aspects of eggs from local breeds. Those perceiving Italian native breeds as more productive than commercial lines placed greater importance on the geographical proximity and perceived native breed chicken meat to be of superior nutritional composition. Price-sensitive consumers also associated chicken meat from local breeds with a higher cholesterol content. Our findings suggest that the quality traits investigated in the present study correlated positively with each other and positively influenced willingness to pay a higher price for native poultry products. These results demonstrate the importance of consumer education to encourage informed choices in favour of sustainable poultry farming, thereby fostering economic development, environmental sustainability, cultural preservation and consumer satisfaction.http://dx.doi.org/10.1080/1828051X.2025.2453549chicken meateggwillingness to paylocal breedquality trait |
| spellingShingle | Eleonora Erika Cappone Valeria Zambotto Jatziri Mota-Gutierrez Dominga Soglia Giulia Maria Daniele Marta Cianciabella Andrea Pieroni Renata Soukand Mauro Penasa Arianna Buccioni Margherita Marzoni Nicolaia Iaffaldano Cesare Castellini Silvia Cerolini Claudio Forte Achille Schiavone Native Italian poultry products: the factors influencing consumer perceptions Italian Journal of Animal Science chicken meat egg willingness to pay local breed quality trait |
| title | Native Italian poultry products: the factors influencing consumer perceptions |
| title_full | Native Italian poultry products: the factors influencing consumer perceptions |
| title_fullStr | Native Italian poultry products: the factors influencing consumer perceptions |
| title_full_unstemmed | Native Italian poultry products: the factors influencing consumer perceptions |
| title_short | Native Italian poultry products: the factors influencing consumer perceptions |
| title_sort | native italian poultry products the factors influencing consumer perceptions |
| topic | chicken meat egg willingness to pay local breed quality trait |
| url | http://dx.doi.org/10.1080/1828051X.2025.2453549 |
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