Social Psychology and Marketing
This special issue on “Social Psychology and Marketing” investigates how social psychology can augment marketing research. Social psychology explores how individuals’ behaviors and decisions are shaped by societal influences, employing rigorous empirical methods. This field can significantly contrib...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.006/_html/-char/en |
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