What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism

What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism

Introduction: Local businesses and lawmakers in emerging economies are under tremendous pressure to compete with foreign entities and comprehend consumer behavior in the setting of increasing interna­tionalization and the growing significance of e-commerce. Main Objectives: By adding to the theory...

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Bibliographic Details
Main Authors: Dwi Kartikasari, Sri Zuliarni, Shinta Wahyu Hati, Ria Anggraini, Desi Ratna Sari, Nur Rahmah Andayani
Format: Article
Language:English
Published: Universitas Gadjah Mada 2025-01-01
Series:Journal of Indonesian Economy and Business
Subjects:
local
fashion
online
youth
TPB
ethnocentrism
Online Access:https://journal.ugm.ac.id/v3/jieb/article/view/9131
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