The Security Role of Football Stadiums on Marketing Mix Development
The sports industry is one of the most popular fields between the nations that need to interact with several factors, from stadium security to marketing staff. Today, security and crowd management are more critical than ever. In many events, the lack of proper security management has caused to be a...
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| Format: | Article |
| Language: | English |
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Allameh Tabataba'i University Press
2020-07-01
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| Series: | New Approaches in Sport Sciences |
| Subjects: | |
| Online Access: | http://nass.atu.ac.ir/article_11221_c0f61f4e9aea2a5bd32eb1373e5f8972.pdf |
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| _version_ | 1850229504767688704 |
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| author | Zhaleh Memari Marzieh Lal Bidari Mahsa Saadati |
| author_facet | Zhaleh Memari Marzieh Lal Bidari Mahsa Saadati |
| author_sort | Zhaleh Memari |
| collection | DOAJ |
| description | The sports industry is one of the most popular fields between the nations that need to interact with several factors, from stadium security to marketing staff. Today, security and crowd management are more critical than ever. In many events, the lack of proper security management has caused to be a bitter event due to it. It has created serious risks for the investors that have participated in the game. Due to this, maintaining a long-term relationship with them is a severe challenge. Research has shown a positive correlation between security in sporting events and security in the business. However, few studies have examined how this is. This study utilized samples that included 300 sport management experts. The research tool included: "Marketing mix standard" and "researcher-made security" questionnaires, each with 45 items. Using exploratory factor analysis, security determinants related to the marketing mix of sports events, which were related to the marketing mix of the tournament, were identified. The results showed that 12 factors have contributed to security, and 11 elements were involved in the marketing mix. The results showed that security documentation and training should receive special attention along with hardware and software management of venues, management and planning, and physical protection, as well as security services and facilities, to improve the security conditions in soccer matches. Managers must have proper management, which leads to the satisfaction of spectators and prevention of crowded. The sense of security creates a suitable atmosphere for marketing activities in sports events. |
| format | Article |
| id | doaj-art-d0554c06ff834759b4beee88b51f737c |
| institution | OA Journals |
| issn | 2588-6614 |
| language | English |
| publishDate | 2020-07-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | New Approaches in Sport Sciences |
| spelling | doaj-art-d0554c06ff834759b4beee88b51f737c2025-08-20T02:04:13ZengAllameh Tabataba'i University PressNew Approaches in Sport Sciences2588-66142020-07-01239311510.22054/NASS.2020.52513.1059The Security Role of Football Stadiums on Marketing Mix DevelopmentZhaleh Memari 0Marzieh Lal Bidari1Mahsa Saadati 2Associate Professor of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran M.Sc. of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, IranAssociate Professor of Biostatistics, National Population Studies and Comprehensive Management Institute, Tehran, IranThe sports industry is one of the most popular fields between the nations that need to interact with several factors, from stadium security to marketing staff. Today, security and crowd management are more critical than ever. In many events, the lack of proper security management has caused to be a bitter event due to it. It has created serious risks for the investors that have participated in the game. Due to this, maintaining a long-term relationship with them is a severe challenge. Research has shown a positive correlation between security in sporting events and security in the business. However, few studies have examined how this is. This study utilized samples that included 300 sport management experts. The research tool included: "Marketing mix standard" and "researcher-made security" questionnaires, each with 45 items. Using exploratory factor analysis, security determinants related to the marketing mix of sports events, which were related to the marketing mix of the tournament, were identified. The results showed that 12 factors have contributed to security, and 11 elements were involved in the marketing mix. The results showed that security documentation and training should receive special attention along with hardware and software management of venues, management and planning, and physical protection, as well as security services and facilities, to improve the security conditions in soccer matches. Managers must have proper management, which leads to the satisfaction of spectators and prevention of crowded. The sense of security creates a suitable atmosphere for marketing activities in sports events.http://nass.atu.ac.ir/article_11221_c0f61f4e9aea2a5bd32eb1373e5f8972.pdfpersian gulf pro league physical protection security sport facilities venue |
| spellingShingle | Zhaleh Memari Marzieh Lal Bidari Mahsa Saadati The Security Role of Football Stadiums on Marketing Mix Development New Approaches in Sport Sciences persian gulf pro league physical protection security sport facilities venue |
| title | The Security Role of Football Stadiums on Marketing Mix Development |
| title_full | The Security Role of Football Stadiums on Marketing Mix Development |
| title_fullStr | The Security Role of Football Stadiums on Marketing Mix Development |
| title_full_unstemmed | The Security Role of Football Stadiums on Marketing Mix Development |
| title_short | The Security Role of Football Stadiums on Marketing Mix Development |
| title_sort | security role of football stadiums on marketing mix development |
| topic | persian gulf pro league physical protection security sport facilities venue |
| url | http://nass.atu.ac.ir/article_11221_c0f61f4e9aea2a5bd32eb1373e5f8972.pdf |
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