Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember)
This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness...
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| Format: | Article |
| Language: | Indonesian |
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Politeknik Negeri Bali
2024-11-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1201/707 |
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| author | Edwina Nisrina Salsabila Hety Mustika Ani Mukhamad Zulianto |
| author_facet | Edwina Nisrina Salsabila Hety Mustika Ani Mukhamad Zulianto |
| author_sort | Edwina Nisrina Salsabila |
| collection | DOAJ |
| description | This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method. The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use;(3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect. |
| format | Article |
| id | doaj-art-cfc262c97dc14d0ba0c2327aa2b2c7ac |
| institution | Kabale University |
| issn | 0216-9843 2580-5614 |
| language | Indonesian |
| publishDate | 2024-11-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Jurnal Bisnis dan Kewirausahaan |
| spelling | doaj-art-cfc262c97dc14d0ba0c2327aa2b2c7ac2025-01-20T02:28:02ZindPoliteknik Negeri BaliJurnal Bisnis dan Kewirausahaan0216-98432580-56142024-11-01193206215Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember)Edwina Nisrina Salsabila0Hety Mustika Ani1Mukhamad Zulianto2Program Studi Pendidikan Ekonomi/JurusanPendidikan Ilmu Pengetahuan Sosial,Fakultas Keguruan dan Ilmu Pendidikan,UniversitasJember, IndonesiaProgram Studi Pendidikan Ekonomi/JurusanPendidikan Ilmu Pengetahuan Sosial,Fakultas Keguruan dan Ilmu Pendidikan,UniversitasJember, IndonesiaProgram Studi Pendidikan Ekonomi/JurusanPendidikan Ilmu Pengetahuan Sosial,Fakultas Keguruan dan Ilmu Pendidikan,UniversitasJember, IndonesiaThis study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method. The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use;(3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect.https://ojs2.pnb.ac.id/index.php/JBK/article/view/1201/707technology acceptance model (tam)attitude toward usingpath analysisperceived usefulnessperceived ease of use |
| spellingShingle | Edwina Nisrina Salsabila Hety Mustika Ani Mukhamad Zulianto Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) Jurnal Bisnis dan Kewirausahaan technology acceptance model (tam) attitude toward using path analysis perceived usefulness perceived ease of use |
| title | Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) |
| title_full | Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) |
| title_fullStr | Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) |
| title_full_unstemmed | Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) |
| title_short | Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember) |
| title_sort | pengaruh persepsi kegunaan dan persepsi kemudahan terhadap minat penggunaan brimo bri mobile pada pedagang sembako di pasar tanjung kabupaten jember |
| topic | technology acceptance model (tam) attitude toward using path analysis perceived usefulness perceived ease of use |
| url | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1201/707 |
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