Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember)

Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Minat Penggunaan Brimo (BRI Mobile) (Pada Pedagang Sembako Di Pasar Tanjung Kabupaten Jember)

This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness...

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Bibliographic Details
Main Authors: Edwina Nisrina Salsabila, Hety Mustika Ani, Mukhamad Zulianto
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2024-11-01
Series:Jurnal Bisnis dan Kewirausahaan
Subjects:
technology acceptance model (tam)
attitude toward using
path analysis
perceived usefulness
perceived ease of use
Online Access:https://ojs2.pnb.ac.id/index.php/JBK/article/view/1201/707
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https://ojs2.pnb.ac.id/index.php/JBK/article/view/1201/707

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