The new luxury equation: consumer values and market preferences
This article identifies consumer segments based on their intentions to purchase different luxury products, categorized as functional and lifestyle luxury. Two studies compare them across countries distinct in their cultural and sustainable orientations. In the first study, respondents from Kuwait ar...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2518444 |
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