CONSUMER BEHAVIOR TOWARDS NEW FINANCIAL TECHNOLOGIES: AN ANALYSIS OF THE ADOPTION OF DIGITAL BANKING SERVICES
This paper examines the determinants of digital banking adoption in light of rapidly evolving technologies and their impact on consumers' financial behavior. The study explores how risk perception, trust in digital security, familiarity with technology and convenience preferences influence...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/25_Nioata.pdf |
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