Virtual Influencers in the Context of Artificial Intelligence: An Overview of the Emerging Literature
Virtual influencers, aided by artificial intelligence (AI) and computer-generated imagery (CGI), have emerged as key participants in the digital marketing scene. This study investigates their expanding importance, focusing on how AI technologies enable these digital personas to interact with audienc...
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2024-12-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | https://webbut.unitbv.ro/index.php/Series_VII/article/view/8728/6144 |
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