Evaluating Audience Engagement as a Measure of Digital Diplomacy Effectiveness
This article presents relevant tools for analyzing engagement in digital diplomacy, where ‘engagement’ is defined as the two-way interaction between a digital diplomacy channel on social media and its users. Existing methods for evaluating engagement often fail to fully utilize the available data or...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2024-09-01
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| Series: | Vestnik MGIMO-Universiteta |
| Subjects: | |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/3739 |
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