A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market
This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling l...
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| Format: | Article |
| Language: | English |
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Wiley
2015-01-01
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| Series: | The Scientific World Journal |
| Online Access: | http://dx.doi.org/10.1155/2015/167481 |
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| _version_ | 1832566640795975680 |
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| author | Zhineng Hu Wei Lu Bing Han |
| author_facet | Zhineng Hu Wei Lu Bing Han |
| author_sort | Zhineng Hu |
| collection | DOAJ |
| description | This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling level shows that the increase of the external coefficient or internal coefficient has a negative influence on the sampling level. And the changing rate of the potential market has no significant influence on the sampling level whereas the repeat purchase has a positive one. Using logistic analysis and regression analysis, the global sensitivity analysis gives a whole analysis of the interaction of all parameters, which provides a two-stage method to estimate the impact of the relevant parameters in the case of inaccuracy of the parameters and to be able to construct a 95% confidence interval for the predicted sampling level. Finally, the paper provides the operational steps to improve the accuracy of the parameter estimation and an innovational way to estimate the sampling level. |
| format | Article |
| id | doaj-art-cd3cea61ddd14569ae86ff89f8770d6d |
| institution | Kabale University |
| issn | 2356-6140 1537-744X |
| language | English |
| publishDate | 2015-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | The Scientific World Journal |
| spelling | doaj-art-cd3cea61ddd14569ae86ff89f8770d6d2025-02-03T01:03:38ZengWileyThe Scientific World Journal2356-61401537-744X2015-01-01201510.1155/2015/167481167481A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential MarketZhineng Hu0Wei Lu1Bing Han2Uncertainty Decision-Making Laboratory, Sichuan University, Chengdu 610064, ChinaUncertainty Decision-Making Laboratory, Sichuan University, Chengdu 610064, ChinaUncertainty Decision-Making Laboratory, Sichuan University, Chengdu 610064, ChinaThis paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling level shows that the increase of the external coefficient or internal coefficient has a negative influence on the sampling level. And the changing rate of the potential market has no significant influence on the sampling level whereas the repeat purchase has a positive one. Using logistic analysis and regression analysis, the global sensitivity analysis gives a whole analysis of the interaction of all parameters, which provides a two-stage method to estimate the impact of the relevant parameters in the case of inaccuracy of the parameters and to be able to construct a 95% confidence interval for the predicted sampling level. Finally, the paper provides the operational steps to improve the accuracy of the parameter estimation and an innovational way to estimate the sampling level.http://dx.doi.org/10.1155/2015/167481 |
| spellingShingle | Zhineng Hu Wei Lu Bing Han A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market The Scientific World Journal |
| title | A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market |
| title_full | A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market |
| title_fullStr | A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market |
| title_full_unstemmed | A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market |
| title_short | A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market |
| title_sort | two stage method to determine optimal product sampling considering dynamic potential market |
| url | http://dx.doi.org/10.1155/2015/167481 |
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