Festival motivation and loyalty factors
Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to cond...
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/656/1172 |
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| _version_ | 1832569898007527424 |
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| author | Miranda Kitterlin Michelle Yoo |
| author_facet | Miranda Kitterlin Michelle Yoo |
| author_sort | Miranda Kitterlin |
| collection | DOAJ |
| description | Every year hundreds of festivals and host communities around the
world face increased competition from both each other and from other
entertainment options available to the consumer. It is imperative that
festival organizers understand tourist motivations for attending
festivals in order to conduct effective festival planning and achieve a
more productive festival marketing position and marketing strategy.
The purpose of this study is twofold: First, this study attempted to
investigate whether festivalscape factors impact attendees’ motivation
and loyalty behavior. Additionally, this study attempted to examine
whether festivalscape factors are influenced by different types of
attendees. Practical implications for festival organizers and marketers
include the importance of the customization of operational and
marketing strategies depending on their target market (local versus
non-local). Academic contributions of this study pertain to the
theoretical foundations by validating the impact of festivalscape factors
in tourism marketing |
| format | Article |
| id | doaj-art-ccaede4e25cb4f70b2e6b560a0f0ea28 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-ccaede4e25cb4f70b2e6b560a0f0ea282025-02-02T19:04:56ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-01101119126Festival motivation and loyalty factorsMiranda Kitterlin0Michelle Yoo1Florida International University, Chaplin School of Hospitality and Tourism, Hospitality and Tourism Management Department, 33181, North Miami, USAFlorida International University, Chaplin School of Hospitality and Tourism, Hospitality and Tourism Management Department, 33181, North Miami, USAEvery year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve a more productive festival marketing position and marketing strategy. The purpose of this study is twofold: First, this study attempted to investigate whether festivalscape factors impact attendees’ motivation and loyalty behavior. Additionally, this study attempted to examine whether festivalscape factors are influenced by different types of attendees. Practical implications for festival organizers and marketers include the importance of the customization of operational and marketing strategies depending on their target market (local versus non-local). Academic contributions of this study pertain to the theoretical foundations by validating the impact of festivalscape factors in tourism marketinghttps://tmstudies.net/index.php/ectms/article/view/656/1172event managementfestivalfestivalscapeloyaltymotivation |
| spellingShingle | Miranda Kitterlin Michelle Yoo Festival motivation and loyalty factors Tourism & Management Studies event management festival festivalscape loyalty motivation |
| title | Festival motivation and loyalty factors |
| title_full | Festival motivation and loyalty factors |
| title_fullStr | Festival motivation and loyalty factors |
| title_full_unstemmed | Festival motivation and loyalty factors |
| title_short | Festival motivation and loyalty factors |
| title_sort | festival motivation and loyalty factors |
| topic | event management festival festivalscape loyalty motivation |
| url | https://tmstudies.net/index.php/ectms/article/view/656/1172 |
| work_keys_str_mv | AT mirandakitterlin festivalmotivationandloyaltyfactors AT michelleyoo festivalmotivationandloyaltyfactors |