Understanding the consumer purchase behaviour towards green electronic products: using insight from the theory of planned behaviour
Purpose – This research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the extended theory of planned behaviour (TPB) by incorporating two additional constructs, namely environmental conc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-01-01
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| Series: | IIM Ranchi Journal of Management Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IRJMS-01-2024-0002/full/pdf |
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