Unraveling Tourist Behavioral Intentions in Historic Urban Built Environment: The Mediating Role of Perceived Value via SOR Model in Macau’s Heritage Sites

Unraveling Tourist Behavioral Intentions in Historic Urban Built Environment: The Mediating Role of Perceived Value via SOR Model in Macau’s Heritage Sites

In response to growing concerns about overtourism and the need for sustainable heritage tourism, this study investigates how external environmental stimuli affect tourists’ perceived value and behavioral intentions in historic urban environments. Using the Stimulus–Organism–Response (SOR) model as t...

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Bibliographic Details
Main Authors: Jiaxing Liu, Yongchao Zhu, Jing Liu, Pohsun Wang
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Buildings
Subjects:
Historic Centre of Macau
urban tourism
behavioral intentions
stimulus–organism–response theory
external environmental stimulus
perceived value
Online Access:https://www.mdpi.com/2075-5309/15/13/2316
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