Toward Digital Transformation: Insights into Chinese Cross-Border E-Commerce SMEs During the COVID-19 Pandemic and the Post-Pandemic Era

The pandemic and its restrictions have forced businesses to rethink their strategies and daily operations. The originality of this research lies in assessing the unique challenges cross-border e-commerce Small and Medium Enterprises (SMEs) faced during the pandemic and the strategies they developed...

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Bibliographic Details
Main Author: Arthur William Fodouop Kouam
Format: Article
Language:English
Published: SAGE Publishing 2025-02-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251318792
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