Role of emotional intelligence in PR specialist’s career

The article studies the relevance of the problems of emotional intelligence (EI) in the framework of PR-specialist’s career. The article presents concepts of emotional intelligence from the point of understanding specifics of the phenomenon, considers the typology of EI models, and investigates the...

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Main Author: S. A. Musatova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4836
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author S. A. Musatova
author_facet S. A. Musatova
author_sort S. A. Musatova
collection DOAJ
description The article studies the relevance of the problems of emotional intelligence (EI) in the framework of PR-specialist’s career. The article presents concepts of emotional intelligence from the point of understanding specifics of the phenomenon, considers the typology of EI models, and investigates the problem of measuring emotional intelligence and prospects for developing this type of intelligence in PR-specialists. Emotional intelligence is a person’s ability to recognize and understand their own emotions, explain them, and, using the same ability, understand emotional reactions of others. The role of EI in PR-specialist’s career from the point of competence approach to professional activity has been considered. Vacancies content analysis data with employers’ requirements to the PR-specialist position have been compiled, table of references to personal qualities that can be attributed to the EI sphere made, and theoretical analysis of emotional intelligence carried out.
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publisher Publishing House of the State University of Management
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series Вестник университета
spelling doaj-art-cc873237a69a4662b1f06c38b72c395b2025-02-04T08:28:18ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-12-0101025626210.26425/1816-4277-2023-10-256-2622937Role of emotional intelligence in PR specialist’s careerS. A. Musatova0State University of ManagementThe article studies the relevance of the problems of emotional intelligence (EI) in the framework of PR-specialist’s career. The article presents concepts of emotional intelligence from the point of understanding specifics of the phenomenon, considers the typology of EI models, and investigates the problem of measuring emotional intelligence and prospects for developing this type of intelligence in PR-specialists. Emotional intelligence is a person’s ability to recognize and understand their own emotions, explain them, and, using the same ability, understand emotional reactions of others. The role of EI in PR-specialist’s career from the point of competence approach to professional activity has been considered. Vacancies content analysis data with employers’ requirements to the PR-specialist position have been compiled, table of references to personal qualities that can be attributed to the EI sphere made, and theoretical analysis of emotional intelligence carried out.https://vestnik.guu.ru/jour/article/view/4836emotional intelligenceei modelsprcompetenciesemployerstesting
spellingShingle S. A. Musatova
Role of emotional intelligence in PR specialist’s career
Вестник университета
emotional intelligence
ei models
pr
competencies
employers
testing
title Role of emotional intelligence in PR specialist’s career
title_full Role of emotional intelligence in PR specialist’s career
title_fullStr Role of emotional intelligence in PR specialist’s career
title_full_unstemmed Role of emotional intelligence in PR specialist’s career
title_short Role of emotional intelligence in PR specialist’s career
title_sort role of emotional intelligence in pr specialist s career
topic emotional intelligence
ei models
pr
competencies
employers
testing
url https://vestnik.guu.ru/jour/article/view/4836
work_keys_str_mv AT samusatova roleofemotionalintelligenceinprspecialistscareer