Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns

Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns

Background This study conducted an exploratory content analysis of TV food advertisements on the top three most popular channels for Filipino children aged two to 17 during school and non-school days. Methods Data were collected by manually recording of aired advertisements from 16 non-school days (...

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Bibliographic Details
Main Authors: Elaine Q. Borazon, Ma. Rica Magracia, Gild Rick Ong, Bridget Kelly Gillott, Sally Mackay, Boyd Swinburn, Tilakavati Karupaiah
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Global Health Action
Subjects:
children
food
marketing
persuasive techniques
television
advertisements
Online Access:http://dx.doi.org/10.1080/16549716.2024.2427445
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http://dx.doi.org/10.1080/16549716.2024.2427445

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