On the Shoulders of Giants: Incremental Influence Maximization in Evolving Social Networks
Influence maximization problem aims to identify the most influential individuals so as to help in developing effective viral marketing strategies over social networks. Previous studies mainly focus on designing efficient algorithms or heuristics on a static social network. As a matter of fact, real-...
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| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2017-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2017/5049836 |
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