Promoting the Patriotic Agenda on Social Media among Russian Students

The study aims to compare patriotic attitudes among the social group of student youth, as reflected in public opinion dynamics and social media information flows. The research methodology was based on cognitive and network approaches to examining social processes. The methods of open sociological an...

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Main Author: R. V. Parma
Format: Article
Language:English
Published: Moscow Polytechnic University 2024-01-01
Series:Высшее образование в России
Subjects:
Online Access:https://vovr.elpub.ru/jour/article/view/4747
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author R. V. Parma
author_facet R. V. Parma
author_sort R. V. Parma
collection DOAJ
description The study aims to compare patriotic attitudes among the social group of student youth, as reflected in public opinion dynamics and social media information flows. The research methodology was based on cognitive and network approaches to examining social processes. The methods of open sociological and statistical data analysis, cognitive content mapping and automated social media analysis were used to determine the content and intensity of the impact of opposing patriotic and anti-patriotic information flows in the Russian segment of social media on the social values and attitudes of student youth. The results of the study revealed a high intensity of information pressure of anti-patriotic information flow in the digital communications environment on the audience of student youth. The sociological data indicates a strong prevalence of patriotic attitudes among the youth, however, analysis of information flows reveals the widespread presence of anti-patriotic narratives and discourses on social networks. The student communities of supporters of the patriotic idea differ from the opponents in that they are much more numerous, but much less active in producing and promoting semantic content in the social media space. The social media segment in Russia lacks a well-developed network infrastructure, including opinion leaders and effective platforms for broadcasting patriotic content. The empirical study of information flows has shown that universities are not on the list of platforms for promoting the patriotic agenda. Russian universities face a significant challenge in implementing patriotic education for the youth due to their technological and ideological detachment from students who are immersed in the digital communication environment. These circumstances reveal institutional issues with implementing the state policy of youth development in the face of existential challenges.
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spelling doaj-art-cbc07fe651234d458c68aa54f4c1e5e32025-02-01T13:14:32ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592024-01-01331446710.31992/0869-3617-2024-33-1-44-672440Promoting the Patriotic Agenda on Social Media among Russian StudentsR. V. Parma0Financial University under the Government of the Russian FederationThe study aims to compare patriotic attitudes among the social group of student youth, as reflected in public opinion dynamics and social media information flows. The research methodology was based on cognitive and network approaches to examining social processes. The methods of open sociological and statistical data analysis, cognitive content mapping and automated social media analysis were used to determine the content and intensity of the impact of opposing patriotic and anti-patriotic information flows in the Russian segment of social media on the social values and attitudes of student youth. The results of the study revealed a high intensity of information pressure of anti-patriotic information flow in the digital communications environment on the audience of student youth. The sociological data indicates a strong prevalence of patriotic attitudes among the youth, however, analysis of information flows reveals the widespread presence of anti-patriotic narratives and discourses on social networks. The student communities of supporters of the patriotic idea differ from the opponents in that they are much more numerous, but much less active in producing and promoting semantic content in the social media space. The social media segment in Russia lacks a well-developed network infrastructure, including opinion leaders and effective platforms for broadcasting patriotic content. The empirical study of information flows has shown that universities are not on the list of platforms for promoting the patriotic agenda. Russian universities face a significant challenge in implementing patriotic education for the youth due to their technological and ideological detachment from students who are immersed in the digital communication environment. These circumstances reveal institutional issues with implementing the state policy of youth development in the face of existential challenges.https://vovr.elpub.ru/jour/article/view/4747patriotismstudent youthinformation flowspublic opinionvalue systemspolitical consolidationagendasocial media
spellingShingle R. V. Parma
Promoting the Patriotic Agenda on Social Media among Russian Students
Высшее образование в России
patriotism
student youth
information flows
public opinion
value systems
political consolidation
agenda
social media
title Promoting the Patriotic Agenda on Social Media among Russian Students
title_full Promoting the Patriotic Agenda on Social Media among Russian Students
title_fullStr Promoting the Patriotic Agenda on Social Media among Russian Students
title_full_unstemmed Promoting the Patriotic Agenda on Social Media among Russian Students
title_short Promoting the Patriotic Agenda on Social Media among Russian Students
title_sort promoting the patriotic agenda on social media among russian students
topic patriotism
student youth
information flows
public opinion
value systems
political consolidation
agenda
social media
url https://vovr.elpub.ru/jour/article/view/4747
work_keys_str_mv AT rvparma promotingthepatrioticagendaonsocialmediaamongrussianstudents