EFFECTS OF EMOTIONAL AND COGNITIVE RESPONSE TO HERITAGE ON TOURIST DESTINATION IMAGE: A COMPARISON OF OBJECTIVE AND SUBJECTIVE MEASURES

EFFECTS OF EMOTIONAL AND COGNITIVE RESPONSE TO HERITAGE ON TOURIST DESTINATION IMAGE: A COMPARISON OF OBJECTIVE AND SUBJECTIVE MEASURES

This study aims to examine the Tourist Destination Image construct in destinations with historical and architectural heritage by applying and comparing two different techniques, experimentation using neuromarketing techniques and measures, and survey using multi-item scales. Both techniques measure...

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Bibliographic Details
Main Authors: Alexis Garzón Paredes, Marcelo Royo Vela
Format: Article
Language:English
Published: Universidad de Murcia 2024-12-01
Series:Cuadernos de Turismo
Subjects:
Virtual reality; historical and architectural heritage; tourist destination image; cognitive and emotional responses, neuromarketing, measurement scales
Online Access:https://revistas.um.es/turismo/article/view/639171
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https://revistas.um.es/turismo/article/view/639171

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