Interactivity and public relations on the web
Interactivity is one of the most prominent features of the Internet, distinguishing it from traditional mass media such as newspapers or television. However, when discussing the concept of interactivity, most people tend to think only about the bells and whistles on particular web sites without con...
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Main Authors: | Annelie Naudé, Johannes Froneman, Roy Atwood |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2022-10-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1781 |
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