Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective

Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective

This paper discusses the benefits and costs of RFID (Radio Frequency Identification) technology in the retail sector. RFID is an enabling technology for the Internet of Things (IoT) concept, which constitutes a new vision of the Internet as a medium and forum that expands into our everyday lives and...

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Bibliographic Details
Main Authors: Ádám Novotny, Lóránt Dávid, Hajnalka Csáfor
Format: Article
Language:English
Published: Editura ASE 2015-05-01
Series:Amfiteatru Economic
Subjects:
Internet of Things (IoT)
RFID
retail sector
customer value
consumer privacy
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2413
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