Data-Driven Retention Marketing Development Strategy in Telecom Enterprise

Data-Driven Retention Marketing Development Strategy in Telecom Enterprise

As the new market shrink，some new product market become even to zero，the marketing strategy goal transfer from acquisition to customer retention in the telecom enterprise.Because of the gap between the retention marketing goal and the marketing reality，it was discussed how the telecom company could...

Full description

Saved in:
Bibliographic Details
Main Authors: Chenxi Qi, Yiming Yu
Format: Article
Language:zho
Published: Beijing Xintong Media Co., Ltd 2015-07-01
Series:Dianxin kexue
Subjects:
retention marketing
customer insight
marketing process
target location
channel
contact point
Online Access:http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015175/
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015175/

Similar Items