DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA

Tourism literature establishes a reciprocal relationship between literature and tourism, with the digitization of literary works offering significant potential for tourism development. This research explores the use of digitalized literary works as a medium for promoting tourism in West Sumatra, Ind...

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Main Authors: Dyani Prades Pratiwi, Andina Meutia Hawa, Diah Tjahaya Iman, Huriyatul Husna, Ferdinal Ferdinal
Format: Article
Language:English
Published: Fakultas Sastra, Universitas Islam Sumatera Utara (UISU) 2024-12-01
Series:Language Literacy: Journal of Linguistics, Literature, and Language Teaching
Subjects:
Online Access:https://jurnal.uisu.ac.id/index.php/languageliteracy/article/view/10088
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author Dyani Prades Pratiwi
Andina Meutia Hawa
Diah Tjahaya Iman
Huriyatul Husna
Ferdinal Ferdinal
author_facet Dyani Prades Pratiwi
Andina Meutia Hawa
Diah Tjahaya Iman
Huriyatul Husna
Ferdinal Ferdinal
author_sort Dyani Prades Pratiwi
collection DOAJ
description Tourism literature establishes a reciprocal relationship between literature and tourism, with the digitization of literary works offering significant potential for tourism development. This research explores the use of digitalized literary works as a medium for promoting tourism in West Sumatra, Indonesia. Employing a qualitative descriptive method and a tourism literature approach, the study incorporates a literature review to analyze works related to West Sumatra. These are categorized into various forms of digitalized literature, including electronic books, audiovisual media, and films. The findings demonstrate that technological advancements expand the accessibility of literary works, reaching broader audiences and enhancing the potential for tourism promotion. Digital formats, such as videos shared on social media and films, provide imaginative portrayals of West Sumatra, transforming literary narratives into compelling visual experiences that highlight local tourist destinations. The study concludes that digitalization not only preserves the essence of literary tourism but also amplifies its impact by strengthening promotional strategies. By leveraging digitalized literary works, this approach is anticipated to attract more tourists and elevate the profile of West Sumatra as a vibrant cultural and tourism destination.
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institution Kabale University
issn 2580-8672
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language English
publishDate 2024-12-01
publisher Fakultas Sastra, Universitas Islam Sumatera Utara (UISU)
record_format Article
series Language Literacy: Journal of Linguistics, Literature, and Language Teaching
spelling doaj-art-c78f4c36610b486b99f42778b93c11542025-01-30T03:10:44ZengFakultas Sastra, Universitas Islam Sumatera Utara (UISU)Language Literacy: Journal of Linguistics, Literature, and Language Teaching2580-86722580-99622024-12-018253554710.30743/ll.v8i2.100886391DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIADyani Prades Pratiwi0Andina Meutia Hawa1Diah Tjahaya Iman2Huriyatul Husna3Ferdinal Ferdinal4Universitas AndalasUniversitas AndalasUniversitas AndalasUniversitas AndalasUniversitas AndalasTourism literature establishes a reciprocal relationship between literature and tourism, with the digitization of literary works offering significant potential for tourism development. This research explores the use of digitalized literary works as a medium for promoting tourism in West Sumatra, Indonesia. Employing a qualitative descriptive method and a tourism literature approach, the study incorporates a literature review to analyze works related to West Sumatra. These are categorized into various forms of digitalized literature, including electronic books, audiovisual media, and films. The findings demonstrate that technological advancements expand the accessibility of literary works, reaching broader audiences and enhancing the potential for tourism promotion. Digital formats, such as videos shared on social media and films, provide imaginative portrayals of West Sumatra, transforming literary narratives into compelling visual experiences that highlight local tourist destinations. The study concludes that digitalization not only preserves the essence of literary tourism but also amplifies its impact by strengthening promotional strategies. By leveraging digitalized literary works, this approach is anticipated to attract more tourists and elevate the profile of West Sumatra as a vibrant cultural and tourism destination.https://jurnal.uisu.ac.id/index.php/languageliteracy/article/view/10088literary tourismdigitalizationmediatransformationpromotion
spellingShingle Dyani Prades Pratiwi
Andina Meutia Hawa
Diah Tjahaya Iman
Huriyatul Husna
Ferdinal Ferdinal
DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
Language Literacy: Journal of Linguistics, Literature, and Language Teaching
literary tourism
digitalization
media
transformation
promotion
title DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
title_full DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
title_fullStr DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
title_full_unstemmed DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
title_short DIGITALIZATION OF LITERARY WORKS FOR TOURISM PROMOTION IN WEST SUMATRA, INDONESIA
title_sort digitalization of literary works for tourism promotion in west sumatra indonesia
topic literary tourism
digitalization
media
transformation
promotion
url https://jurnal.uisu.ac.id/index.php/languageliteracy/article/view/10088
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AT diahtjahayaiman digitalizationofliteraryworksfortourismpromotioninwestsumatraindonesia
AT huriyatulhusna digitalizationofliteraryworksfortourismpromotioninwestsumatraindonesia
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