An empirical study on face need effects on advertising of luxury

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Bibliographic Details
Main Authors: Zhuomin Shi, Linlin Wen, Zhihua Huang, Jinfeng Ye
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4229/im_en_2011_03_Shi.pdf
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