Value co-creation and customer satisfaction mediation on the service innovation and generation Z consumers’ repurchase intention in Vietnam
This study aims to investigate the association between service innovation (supportive service innovation and interactive service innovation) and the repurchase intention of Generation Z customers in Vietnam. Specifically, it examines the mediation roles of value co-creation and customer satisfaction...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2466811 |
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