MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS
The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2013-11-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_18.pdf |
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| _version_ | 1850176423817379840 |
|---|---|
| author | L. Paschuk |
| author_facet | L. Paschuk |
| author_sort | L. Paschuk |
| collection | DOAJ |
| description | The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified. |
| format | Article |
| id | doaj-art-c657d013e07f49b5b7427d2d1639cd7d |
| institution | OA Journals |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2013-11-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-c657d013e07f49b5b7427d2d1639cd7d2025-08-20T02:19:15ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2013-11-0111153808310.17721/1728-2667.2013/153-12/18MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESSL. PaschukThe major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_18.pdfbusiness associationsmarketing mixmain stakeholdersnon profit organization |
| spellingShingle | L. Paschuk MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка business associations marketing mix main stakeholders non profit organization |
| title | MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS |
| title_full | MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS |
| title_fullStr | MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS |
| title_full_unstemmed | MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS |
| title_short | MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS |
| title_sort | marketing concept to improve business associations activity effectiveness |
| topic | business associations marketing mix main stakeholders non profit organization |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_18.pdf |
| work_keys_str_mv | AT lpaschuk marketingconcepttoimprovebusinessassociationsactivityeffectiveness |