MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS
The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2013-11-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_18.pdf |
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