Designing the strategic model of online banking relational marketing in the fourth industrial revolution with the foundation's data approach.
Abstract The purpose of this research is to design a strategic model of online banking relational marketing in the fourth industrial revolution with a data-based approach. The research method is applicable-developmental in terms of its purpose, and exploratory in terms of its nature. The statistical...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2025-03-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_191469_0fb2690a9fa997e718afa6fead6dc309.pdf |
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