Comparative analysis of the availability of popular social networking sites

In the era of growing number of Internet users and the importance of social media, ensuring the accessibility of these platforms for all audiences has become a crucial aspect of digital inclusion. This article presents a study on the accessibility of Facebook, Instagram, X, and TikTok using Google...

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Main Authors: Maciej Ciukaj, Maria Skublewska-Paszkowska
Format: Article
Language:English
Published: Lublin University of Technology 2024-09-01
Series:Journal of Computer Sciences Institute
Subjects:
Online Access:https://ph.pollub.pl/index.php/jcsi/article/view/6292
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author Maciej Ciukaj
Maria Skublewska-Paszkowska
author_facet Maciej Ciukaj
Maria Skublewska-Paszkowska
author_sort Maciej Ciukaj
collection DOAJ
description In the era of growing number of Internet users and the importance of social media, ensuring the accessibility of these platforms for all audiences has become a crucial aspect of digital inclusion. This article presents a study on the accessibility of Facebook, Instagram, X, and TikTok using Google Lighthouse and eye tracking. Two hypotheses were analyzed: H1, assuming a relationship between accessibility scores and the time to the first eye fixation on key elements of social networks, and H2, suggesting a relationship between accessibility and performance. Eye tracking research on a sample of 15 people showed that high accessibility does not always translate to ease of use, and no significant correlation between accessibility and platform performance was found.
format Article
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institution Kabale University
issn 2544-0764
language English
publishDate 2024-09-01
publisher Lublin University of Technology
record_format Article
series Journal of Computer Sciences Institute
spelling doaj-art-c5cfcf297b844d618a1d6cf01ac2be512025-02-02T17:59:50ZengLublin University of TechnologyJournal of Computer Sciences Institute2544-07642024-09-013210.35784/jcsi.6292Comparative analysis of the availability of popular social networking sitesMaciej Ciukaj0Maria Skublewska-Paszkowska1https://orcid.org/0000-0002-0760-7126Lublin University of TechnologyLublin University of Technology In the era of growing number of Internet users and the importance of social media, ensuring the accessibility of these platforms for all audiences has become a crucial aspect of digital inclusion. This article presents a study on the accessibility of Facebook, Instagram, X, and TikTok using Google Lighthouse and eye tracking. Two hypotheses were analyzed: H1, assuming a relationship between accessibility scores and the time to the first eye fixation on key elements of social networks, and H2, suggesting a relationship between accessibility and performance. Eye tracking research on a sample of 15 people showed that high accessibility does not always translate to ease of use, and no significant correlation between accessibility and platform performance was found. https://ph.pollub.pl/index.php/jcsi/article/view/6292social mediaaccessibilityusabilityeyetracker
spellingShingle Maciej Ciukaj
Maria Skublewska-Paszkowska
Comparative analysis of the availability of popular social networking sites
Journal of Computer Sciences Institute
social media
accessibility
usability
eyetracker
title Comparative analysis of the availability of popular social networking sites
title_full Comparative analysis of the availability of popular social networking sites
title_fullStr Comparative analysis of the availability of popular social networking sites
title_full_unstemmed Comparative analysis of the availability of popular social networking sites
title_short Comparative analysis of the availability of popular social networking sites
title_sort comparative analysis of the availability of popular social networking sites
topic social media
accessibility
usability
eyetracker
url https://ph.pollub.pl/index.php/jcsi/article/view/6292
work_keys_str_mv AT maciejciukaj comparativeanalysisoftheavailabilityofpopularsocialnetworkingsites
AT mariaskublewskapaszkowska comparativeanalysisoftheavailabilityofpopularsocialnetworkingsites