Identifying the best FDA-endorsed healthy label designs through best-worst scaling experiment

Abstract Objective: This study aims to assess consumer preferences for fifteen proposed front-of-package ‘Healthy’ label candidates under the Food and Drug Administration’s (FDA) of the US updated guidelines for the ‘Healthy’ label. The goal of this study is to identify which label designs best al...

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Bibliographic Details
Main Authors: Jianhui Liu, Bachir Kassas, John Lai, Rodolfo M. Nayga
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Public Health Nutrition
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1368980025100542/type/journal_article
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