Online shopping styles of Millennials and Generation Z: Evidence from Indonesia
This study aims to characterize the online shopping style of the young consumer in Indonesia. The study’s primary data were gathered through a survey of 410 Generation Z and Millennial respondents conducted in Bandung, Indonesia in 2024. The data were subjected to factor analysis. According to the s...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-05-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22143/IM_2025_02_Helmi.pdf |
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