Investigate the Application of the AIDA Model in the Sport Industry: The Effectiveness of Advertisements of Famous Athletes on Students' Attitudes
The purpose of this research was to estimate and evaluate the effectiveness of advertisements resulting from the endorsement of famous athletes on the attitude of students of sport sciences faculties in Tehran. The present study is applied and part of correlation studies with a structural equation m...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Isfahan
2023-07-01
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| Series: | Archives in Sport Management and Leadership |
| Subjects: | |
| Online Access: | https://asml.ui.ac.ir/article_27520_bb82057c4cb106e8abaaf901421d45a6.pdf |
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