An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers
In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualita...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2022-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1746335 |
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