Balancing Profit and Cultural Heritage: Multi-Objective Dynamic Pricing for Hanfu Using Deep Deterministic Policy Gradient

Dynamic pricing is a critical strategy in e-commerce, enabling merchants to optimize sales profit while adapting to varying market conditions. However, existing approaches often fall short in balancing commercial objectives with the preservation of cultural heritage, particularly in niche markets li...

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Bibliographic Details
Main Authors: Qingcong Zhao, Guanghui Mao, Shen Wang
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10829937/
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