The potential of integrating conscious living into education for generation Z in the light of primary data
IntroductionIn this study, we investigate the cognitive aspects of conscious consumer behaviour among Generation Z members. We argue that conscious consumption can greatly help to foster social responsibility, environmental and health-conscious behaviour and ethical consumerism. We believe that it i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Education |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/feduc.2024.1477879/full |
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