The impact of artificial intelligence on business performance: a bibliometric analysis of publication trends

The impact of artificial intelligence on business performance: a bibliometric analysis of publication trends

The integration of artificial intelligence (AI) is revolutionizing business operations by enhancing performance and creating new growth opportunities. AI optimizes operational efficiency, supports strategic decision-making, and enables disruptive innovations. This study aims to explore publication...

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Bibliographic Details
Main Authors: Rachid ZIKY, Hicham BAHIDA, Ahmed ABRIANE
Format: Article
Language:English
Published: Moroccan Association for Applied Science and Innovation 2025-02-01
Series:Moroccan Journal of Quantitative and Qualitative Research
Subjects:
Artificial intelligence
Business performance
Bibliometric analysis
Systematic review
Online Access:https://revues.imist.ma/index.php/MJQR/article/view/53210
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