DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY
By the development and ease of today's technology line, it is necessary to design a new marketing strategy to find out the position of EFAS and IFAS, as well as find the right marketing strategy proposal for the company using the Blue Ocean Strategy method. This strategy method offers a concept...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2022-07-01
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Series: | Journal of Industrial Engineering and Halal Industries |
Subjects: | |
Online Access: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3526 |
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