Predictors of review sites usage in hotels
The tourism industry has been strongly impacted by the consumer use of review sites. Since review travel sites such as TripAdvisor allowed accommodations to create own profiles with information, hotels began incorporating these actions into their engaging customers programming. Despite the benef...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2017-04-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/994/pdf_53 |
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| Summary: | The tourism industry has been strongly impacted by the consumer
use of review sites. Since review travel sites such as TripAdvisor
allowed accommodations to create own profiles with information,
hotels began incorporating these actions into their engaging
customers programming. Despite the benefits that review sites can
offer to customers, hotels and accommodations, its implementation
is not developed and exploited in all its possibilities, and little is
known about hotels use of this review sites. This study explores the
topic trough quantitative methodology, conducting multiple
correlation analysis of data obtained from a sample of 301 hotel
managers. Managers consider they are committed to this type of
platforms and are capable of use it accurately. Also it was found
evidence of correlation between use of TripAdvisor and hotel
characteristics (size, ownership structure, and category).
Furthermore, multiple regression analysis shows competence and
commitment as the most important predictors of use intensity. |
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| ISSN: | 2182-8466 |