THE APPLICATION OF DIGITAL MARKETING COMMUNICATION IN FACING THE PHENOMENON OF TIKTOK SHOPPERTAINMENT AS A MARKETING COMMUNICATION STRATEGY FOR UMKM
This research explores how Micro, Small, and Medium Enterprises (MSMEs) apply digital marketing communication to deal with the TikTok Shoppertainment phenomenon using the 4C marketing communication model (Clarity, Consistency, Credibility, and Competitiveness). This phenomenon shows a change in cons...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2024-11-01
|
| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2024-11/article_01.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|