CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY
Total, customer targeted strategy comprises two solutions: marketing stimulation strategy and market segmentation strategy. Marketing stimulation strategy is an aggregate of two main instruments of influence: a broadly understood “set of benefits”, and its price consistent with the mission statement...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1299 |
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| _version_ | 1832554246991511552 |
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| author | Marek Rawski |
| author_facet | Marek Rawski |
| author_sort | Marek Rawski |
| collection | DOAJ |
| description | Total, customer targeted strategy comprises two solutions: marketing stimulation strategy and market segmentation strategy. Marketing stimulation strategy is an aggregate of two main instruments of influence: a broadly understood “set of benefits”, and its price consistent with the mission statement and the desired marketing image, reflecting the aspirations regarding the quality of the conducted economic activity. Two issues (market segmentation strategy) must be settled prior to implementation of the method affecting the market with quality-price benefits: enterprise potential analysis in terms of feasibility of implementation of a given marketing stimulation strategy and multi-faceted analysis of the clients on the market. Both components are characterized. |
| format | Article |
| id | doaj-art-bfe402d2739f4f38b68279449c061506 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-bfe402d2739f4f38b68279449c0615062025-02-03T05:52:05ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGYMarek Rawski0Cracow University of EconomicsTotal, customer targeted strategy comprises two solutions: marketing stimulation strategy and market segmentation strategy. Marketing stimulation strategy is an aggregate of two main instruments of influence: a broadly understood “set of benefits”, and its price consistent with the mission statement and the desired marketing image, reflecting the aspirations regarding the quality of the conducted economic activity. Two issues (market segmentation strategy) must be settled prior to implementation of the method affecting the market with quality-price benefits: enterprise potential analysis in terms of feasibility of implementation of a given marketing stimulation strategy and multi-faceted analysis of the clients on the market. Both components are characterized.https://pefim.sggw.edu.pl/article/view/1299 |
| spellingShingle | Marek Rawski CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY Polityki Europejskie, Finanse i Marketing |
| title | CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY |
| title_full | CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY |
| title_fullStr | CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY |
| title_full_unstemmed | CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY |
| title_short | CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY |
| title_sort | customer targeted strategy as a component of marketing strategy |
| url | https://pefim.sggw.edu.pl/article/view/1299 |
| work_keys_str_mv | AT marekrawski customertargetedstrategyasacomponentofmarketingstrategy |