CUSTOMER - TARGETED STRATEGY AS A COMPONENT OF MARKETING STRATEGY
Total, customer targeted strategy comprises two solutions: marketing stimulation strategy and market segmentation strategy. Marketing stimulation strategy is an aggregate of two main instruments of influence: a broadly understood “set of benefits”, and its price consistent with the mission statement...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1299 |
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