EYE-TRACKING IN ADVERTISING RESEARCH: AN INVESTIGATION AMONG GENERATION Z AND Y OF SHOCK TACTICS’ EFFECTIVENESS
Advertising has become an integral part of everyday life, due to the abundance of advertising messages, it is virtually impossible to pay attention or to retain all of them; thus, consumers learn to ignore most advertisements they are exposed to. Striving for exceptionalism and persuasion, advertise...
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Moldova (AESM), Center for Studies in European Integration
2023-12-01
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| Series: | Eastern European Journal of Regional Studies |
| Subjects: | |
| Online Access: | https://csei.ase.md/journal/files/issue_92/9_EEJRS_Issue92_125-141.pdf |
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