Strategi Bersaing Stasiun Jaringan NET TV Yogyakarta di Era Digital
Digitalization has given opportunities and threats for new businesses in broadcasting services because it will create a more competitive environment. This research was intended to identify and to analyze NET TV’s strategies in the digital era in winning the competition. This study utilized a descri...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Department of Communications, Universitas Islam Indonesia
2022-10-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/18180 |
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| Summary: | Digitalization has given opportunities and threats for new businesses in broadcasting services because it will create a more competitive environment. This research was intended to identify and to analyze NET TV’s strategies in the digital era in winning the competition. This study utilized a descriptive-qualitative method with case strategy approach. The data were analyzed using PEST and Porter’s industry value chain. The results of this research discovered that in order to create a more beneficial economy, NET TV Bureau Yogyakarta optimized digital media such as YouTube and Instagram, the business shake-up provided the private broadcasting station with supporting strength for realizing a network system established based on the democratization of broadcasts.
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| ISSN: | 1907-848X 2548-7647 |