Customer value co-creation practices for community well-being in E-commerce platform: An information-based perspective
The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization, per...
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Main Authors: | Nguyen M. Tuan, Dang T. Doan |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-03-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S219985312500023X |
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